Challenge
Turn Bank of America’s sponsorship of the world’s biggest sporting event into a brand moment that’s impossible to ignore.
Solution
We put Bank of America at the heart of the FIFA World Cup with a massive, integrated campaign celebrating the legends shaping the game—spanning 25K+ OOH placements across 11 host cities and 1.2K+ social, digital, and film assets, generating 9B+ impressions.
Creative Team: Mat Bisher, Sue DeSilva, Jeff Candido, Sarah Block, Chris von Ende, Lincoln Boehm, Alex Walentin, David Uribe, Donna Foster, Meredith Haan, Camille Caron-Bedard, Jesse Snyder, Bobby Kuhn, Kylee Hegarty, Darcy Feeley, Yunxuan Wu, Katrina LaZara, Lauren Jin, Michael Lantz, Patrick Miranda, Catalina Sanchez, Lawrence Horton, Terrell Horton