Challenge
Connect with holiday shoppers and small business owners through meaningful storytelling that positions Lenovo as the smarter choice for the season.
Solution
We developed two distinct holiday campaigns tailored to different audiences. Here's to How You Holiday celebrates the unique ways creators and gamers bring their holiday traditions to life through technology, while Holiday Like a Pro shows how Lenovo helps small business owners work smarter during their busiest time of year.
Creative team: Sue DeSilva, Carly Drown, Jamie Malnati, Miles Hanson, Enrike Grageda, Emily Avisata-Sullivan