A Mark of Digitas Boston

Challenge
Establish a distinct identity for Digitas Boston within the global Publicis network that reflects our agency values and the city we call home.

Solution
Create a simple, ownable badge with three symbols hidden within the letterforms, representing our core pillars of Courage, Candor, and Curiosity. Designed to live across everything from laptop stickers to office environments, the mark captures the spirit of Digitas Boston.

Hatch Awards:
Corporate Communications — Silver
Logo Design — Bronze

Team: Sue DeSilva, Jessica Bergstresser, Tanya Saliba, Mau Brito

All Lenovo Holiday Bank of America x Boston Marathon "The Human Sponsorship" Bank of America x FIFA World Cup "Ask Yourself" Lenovo "Your Favorite's Favorite Gift" iRobot Roomba Essential Robot A Mark of Digitas Boston Creative Ladder "Get a F–ing Job" (Cannes Young Lions Bronze) Community Servings "Pie in the Sky"

Lenovo Holiday Bank of America x Boston Marathon "The Human Sponsorship" Bank of America x FIFA World Cup "Ask Yourself" Lenovo "Your Favorite's Favorite Gift" iRobot Roomba Essential Robot A Mark of Digitas Boston Creative Ladder "Get a F–ing Job" (Cannes Young Lions Bronze) Community Servings "Pie in the Sky"